Thursday 20th of September, Professor Christine Legner will give a talk at the Business Engineering Forum in Bregenz, Austria. This year, about 20 speakers will discuss around the topic “innovation @ consumer”.
Professor Legner will share the scene with two other Professors from the University of St-Gallen with a presentation titled “Innovationsschub im Servicemanagement – schneller, flexibler, kundenorientierter”. In her presentation, she will first discuss the so-called ”Consumerization of IT”, more specifically of mobile phones, which consists in the evolution of smartphones, their uses and their impacts for businesses. Then, she will present the “Service Cloud” and some emerging solutions for service business and finish with the vision and concept of the “Service Cloud”.