Ceremony to launch the new academic year

“Responsible (and effective) marketing : Lessons learned for the Greatest Brands in the World”
presentation by Jim Stengel at the ceremony to launch the HEC new academic year

.
Questions and answers with Jim Stengel

.
First part of the ceremony (Presentations by Dominique Arlettaz, Rector of the UNIL and Maia Wentland, Vice-Dean of HEC)

.